Fitness Center Analytics

Project Information

  • Category: Business Intelligence (BI)
  • Tool: Power BI, DAX
  • Modules: Overview, Member, Calculator
  • Focus: Operations, Finance, Wellness
  • Status: Completed

Fitness Center Analytics Dashboard

A holistic Power BI solution enabling fitness managers and trainers to monitor memberships, financial performance, and individual member wellness goals.

Overview Dashboard

Operational Overview

BMI Calculator

Interactive Calculator

Member Details

Member Insights

Situation

Fitness centers often struggle with fragmented data spread across multiple spreadsheets. Tracking memberships, renewals, financial performance, and member health progress requires manual reporting, which is time-consuming and prone to errors.

Task

The objective was to design a unified solution that automates reporting and enables stakeholders to:

  • Track membership activity and renewal trends.
  • Monitor financial performance (Revenue, Expenses, Profit).
  • Provide member-level insights into BMI, BMR, and calorie goals.
  • Enhance decision-making through interactive analytics.

Action

The project was executed by designing a robust Data Model and engaging dashboard pages.

Data Modeling Strategy
Power BI Data Model
Data Model Architecture
  • Multi-Fact Architecture: Payments & Expenses tables connected via shared dimensions.
  • Dimensions: Calendar for temporal analysis and Users (with snowflaked attributes) for demographics.
  • Dynamic Parameters: Disconnected slider tables for Age, Weight, and Activity modeling.
  • Calculation Layer: Centralized `_measure` table for organizing DAX logic.
Dashboard Modules
  • Overview: KPIs for active members, revenue, and engagement scores.
  • Member Page: Individual progress tracking (BMI, Goals, Trainer assignment).
  • Calculator: Interactive tool for BMR & TDEE estimation.

Result

The Fitness Center Analytics Dashboard delivers:

  • A centralized analytics hub replacing fragmented spreadsheets.
  • Automated financial insights (Revenue vs. Profit).
  • Personalized health tracking for members, boosting engagement.
  • Improved operational decision-making through real-time data.